Course curriculum

  • 1

    Welcome to Press Releases Made Easy!

  • 2

    What is a Press Release?

    • Definition of a press release
  • 3

    What is newsworthy?

    • What determines if something is newsworthy.
  • 4

    Why use a press release?

    • Press releases are vital to the news industry.
  • 5

    What goes into a press release?

    • Two questions.

  • 6

    How to Write a Press Release

    • The basic press release outline.

    • More about Ledes.

    • Press Release Example
  • 7

    Think like a journalist.

    • Tips from current working journalists.

    • Sample Email
  • 8

    What's next?

    • Congratulations!